Research Experience

Research Strategy

• Own and lead research vision, strategy, and execution plans.
• Identify, define, and deliver high value research opportunities aligned with key product & design strategies, objectives, and priorities.
• Define strategic research that supports 1-5 yrs product growth strategy, roadmap, and priorities.
• Define tactical research that concentrates on short-term goals and quick wins such as increase engagement, acquisition, retention, current pain points, barriers to engagement, etc.

Quantitative & Qualitative Research Methodologies

• Conduct various research including: market, competitive, business analytics, ethnography, interviews, eye tracking, tree testing, card sorting, usability, concept validations, focus group, intent testing, pricing test, content testing, contextual, Ad testing, surveys, end-to-end customer journey testing, academic reports, voice of customer, and more.

Research Metrics

• Define research success metrics: 1. UX Impact (e.g. NPS), 2. Research Planning KPIs, 3. Research Execution KPIs (e.g. time to recruit), 4. Business Impacts (e.g. revenue), and 5. Research Team KPIs (e.g. turnover rate)

Project Management

• Develop research project plans, roadmaps, and prioritize activities: set project schedules, budgets, allocate resources, manage risks, research team task assignments, and more.
• Organize workshops to define and prioritize research work efforts based an agile framework; coordinate teams and cross-functional group contributions.
• Direct, supervise, and govern projects from inception through completion: stakeholders’ interview, research plans, research topics, recruiting, questionnaire/study guide development, research moderation, data collection, data analysis, insights prioritization/presentation & publishing/reporting.
• Lead, facilitate, and bridge the gap between IT, product, marketing, content, customer service, sales, business analytics, and design.
• Prioritize research insights into product & design activities.
• Provide guidance to the research team in project execution (with hands-on contribution).

Cross-Functional Team & C-Level Collaboration

• Collaborate with C-Level leadership team, aligning research goals with established business outcomes. 
• Manage the strategic alignment of research work across different business units.
• Conduct strategy and ideation workshops with cross-functional teams to facilitate shared research vision, strategic alignment, drive research opportunity, and gap analysis.
• Act as a key connector between cross-functional teams, ensuring smooth communication, fostering alignment, while facilitating the research project intake process.

Research Operations

• Develop research systems (e.g. data repository, research participant panel) and processes (e.g. recruiting) to create effective, flexible, and reusable data, workflows, and research solutions.
• Manage administration, logistics, resource allocation, and other activities such as: contract negotiations (e.g. MA, SOW, SLA), budgeting and more, necessary for research to function day-to-day.
• Develop proposals to determine research scope, costs/budget, timelines, team capacity, risk management, and goals

Team Leadership

• Provide leadership, direction, and mentorship to a team of researchers.
  Craft and own the mission and vision of the team.

Business Development

• Manage acquisition & development of external research partnership opportunities.
• Govern contract and vendor negotiation and management.