Product Experience

Product Strategy

• Define long-term strategic direction of product development, and work with key stakeholders to define product vision and objectives (to for example increase customer base, new revenue, customer value) with tactical focus on product concept innovation, product brand positioning, P&L, budgeting and pricing.
• Develop and prioritize the execution and launch plans (e.g. features deployment, marketing campaigns, sales, system development, channel development, and more) to achieve business objectives.
• Define business case and requirements (product backlog).

Product Management

• Manage long-term post product launch reviews, analyze individual product trends, identify products gaps or opportunities and develop appropriate strategies to address discontinuities.
• Manage ongoing product accuracy and updates, that product continuously reflects consistent branding, customer/user experience across all touch-points and regulatory compliance.

Planning & Project Management

• Develop project plans (scope, size, time, cost, resources); project schedule (e.g. detailed activities with attached milestones and KPI); risk management (e.g. identify any problems and counter-measures); project tracking (e.g. track project against the execution plan and schedule).
• Establish clear strategic direction and goals of the team and project, assigning roles and responsibilities.
• Define and prioritize backlogs artifacts: product backlog grooming, sprint backlog grooming, burn down chart, burn up chart, and velocity.
• Plus sprint planning, sprint review, daily scrum meetings, and sprint retrospect.

Web/Mobile Applications & IT/Engineering Collaboration

• Define long term digital technology strategy, research and recommend new emerging web/mobile-based technology adoption and deployment.
• Collaborate with IT/engineering on the end-to-end technical development, execution and maintenance of web/mobile applications (e.g. concept, requirements analysis/translate business requirements into technical specifications, design, development, testing (JAD, UAT, QAT, IST, stress, failover), launch risk assessment, production, and maintenance.

Leadership

• Manage product teams – coach and mentor a team of professionals. Craft and own the mission and vision of the team.
• Manage staff hiring, training & development, and build teams from the ground up.

Product Marketing & Sales

• Define long-term strategic direction of marketing initiatives to support business and product objectives. 
• Develop, prioritize and execute all stages of the marketing plan activities (e.g. budget, project plan, marketing profitability analysis, KPI, post campaign analysis, agency, media buying, research and more). This includes both digital and traditional marketing.
• Develop sales team support plans such as training and event programs, conduct product seminar and education.
• Digital & offline media development production process including conceptual design, creative artwork/audio direction, copywriting, editing & release. Plus, post launch reporting and activities management.
• Develop digital strategies and execution plans including but not limited to online interactive media, email, SEO, SEM, Social media, content strategy, and develop KPI and reporting tools to measure effectiveness. Plus, develop any systems and online functions to support digital media plans.

Development and Implementation of Channels

• Develop channel strategy & roadmap by driving the implementation of new or updated channel technology, new features or functions. 
• Develop new business opportunities through new partnership or new service offerings.

Business Models & Operations

• Develop processes and procedures that define long-term business development models (including Start-ups) for operational activities such for product launches, marketing campaigns, project management, new product market entry, workflow processes and other day-to-day operations activities.
• Define project and department budget and monitor spending against approved budget.