Key Skills
Strategic Leadership
- Design Vision, Strategy & Roadmap Definition (incl. AI, Machine Learning)
- OKRs (Goals & KPIs Definition, Tracking, Optimization), Business Case Creation
- Product Design Innovation & Development
- Customer/User Experience Strategy
- Business Requirements Creation
- Design Growth & Monetization Strategy
- Product Innovation & Development Strategies
Design Planning & Execution
- PI/Backlog Definition/Prioritization & Sprint Planning
- Design ROI: Revenue, CSAT, Engagement, LTV
- End-to-end PDLC/Design Governance
- Release & Launch Plans
Design Creativity & Systems
- Design System: Guidelines & Pattern Library
- Visual/Interaction Design
Enterprise Technology & Innovation
- Digital Technology Innovation Strategy
- Mobile, Web, AI, AR, Wearables
- FullStack Experience
Project Management & Methodologies
- Agile/Lean/Waterfall Methodologies
- Product Test & Roll-out Plans: QAT, UAT, Stress Testing, Integration, and more
Design Leadership
- Team Building, Mentorship, Coaching
Partnerships & Collaboration
- Team Collaboration: Engineering, Design, Product, Marketing, Research, and more
- Stakeholder Management (C-Level)
- Strategic Alliances & Contracts Negotiation
- Leadership & Vendor Management
Operations & Process Improvement
- Resource Planning, Process Creation/Improvement, Best Practices, Design Standards, Design Workshops, DevOps
Research & Analytics
- Design Research Methods: Usability, Market, A/B Testing, Interviews, Discovery, and more
Product Development
- Financial Analysis/Revenue Generation Strategies
- Reporting/KPI/Analytics Strategy
- Product Innovation
Professional Experience
Design Strategy
- Oversee enterprise & multi-channel design/overall UX vision, strategy and roadmap in alignment with OKRs.
- Develop product design business cases and present POC to senior management to secure project funding and justify design ROI.
Design Management
- Manage ongoing design & digital technology innovation strategy using UX research/analytical/other data to identify new trends, gaps, and opportunities.
Design Planning
- Own the overall UX tactical plan – UI specs, wire-frames and prototypes at various levels of fidelity.
- Translate business requirements, user research, and product metrics into design concepts, iterative designs, and production-ready prototypes.
- Develop KPI measurements to determine product design outcomes/success.
Develop design requirements communicating to agile teams’ what is being built and why.
Project Management (Agile/Lean/Waterfall)
- Define and manage sprint planning, sprint review, daily scrum meetings, and sprint retrospect.
- Define and prioritize product backlog, sprint planning, burn down/burn up chart and velocity, and ensure user & product research are integrated in the end-to-end process.
- Organize workshops to define and prioritize product design features based an agile framework.
Design Execution
- Collaborate with IT/Engineering team to develop, test, and launch product to market.
- Troubleshoot client/server side problems such as cross-browser, java, caching, failover, or system interoperability issues.
Design Creativity
- Develop design systems that create effective, flexible and reusable framework: e.g. workflows and user interface solutions to ensure user-centric designs, create economies of scale/scope, and reduce capital costs over time & speed to market.
- Define style guides and pattern library for global design.
- Hands-on design experience: interaction flows, mock-ups, wireframes, visual/interactive prototypes, storyboarding, etc.
Design Leadership
- Provide leadership, direction, and mentorship across product managers, interaction/designers, research, and/or project managers.
- Collaborate with cross-functional leadership teams, aligning design with business outcomes.
Collaboration
- Manage alignment of design contribution across different business lines and agile working team.
- Lead strategy sessions and idea-generation workshops with cross-functional teams to create shared vision and alignment for customer/user experience.
Business Development
- Initiate external partner solution opportunities, manage contract negotiation and ongoing relationship management.
Start-up
- Build & lead cross-functional team and establish vision, strategy, execution plans, processes, tools, and resources to launch start-ups to market.
Operations
- Define and develop actionable UX design frameworks and methodologies utilized by UX team to execute digital plans and promote productivity, efficiency, and quality.
Team Management
- Craft and own the key mission and vision of UX team of professionals – coach and mentor team.
Accomplishments
- Led the execution of a 3-year product design roadmap strategy, aligning new features with business priorities and achieving over 3% market penetration.
- Governed end-to-end design planning and execution by leveraging discovery research and data analytics to drive design requirements, backlog management, feature prioritization, and sprint planning, achieving a 30% reduction in development time and improving the overall efficiency of the design-to-deployment cycle & resulting in a 12.5% improvement in user engagement leading to a $1.3M increase in sales within a 7-day A/B test period.
- Directed enterprise product design acquisition & growth strategies – implemented a smart search AI-powered feature that can easily discover digital entertainment programs, generating $19.5M in sales.

